Their seat, on their calendar
The confirmation page shows the date from your webinar dates form. One button adds the session to Google Calendar, and a calendar file covers Apple and Outlook.
Root Cause Mastery · Launch build showcase · November 2026
Live · Updated Friday, November 13, 2026
Root Cause Mastery is live.
Your launch build in one place: the Stuck Case Checklist, the monthly webinar, the offer and checkout, and the member area. Two webinars have run, on Tuesday, November 3, and Thursday, November 12. This page shows every piece.
9Post-webinar emails, plus three texts, after every webinar
8Reminder messages before every webinar: four emails and four texts
2Webinars run so far: November 3 and November 12
Where it stands
Live
- Website and checkoutChecklist, webinar, sales and checkout pages
- Member areaThe course, the Member Community and the Founder's Table
Running
- Webinar follow-upsReminders and follow-ups start on their own for each webinar
- Bonus windowOpens when each webinar starts and closes 48 hours later
Coming next
- Next webinarMonday, December 7, at 8:00 PM ET
- Live member sessionsCase studies and Group Education, on the community calendar through April 2027
01 / The journey
From a stuck case to a member in four steps.
- 01
The checklist
A coach downloads the Stuck Case Checklist. Four emails follow, year-round, until they register for the webinar.
- 02
The webinar
They register for Master the Root, Change the Outcome. Four reminder emails and four texts bring them to the live session.
- 03
The offer
For 48 hours after each session, the sales page adds a bonus: a private 1:1 with Kristen or Jen.
- 04
Membership
Checkout opens the course and the Member Community. Mentorship members also join the case sessions channel.
02 / The pages
Your live pages, on desktop and phone.
Both frames load your live pages. Pick a page, then scroll inside the frames to see it the way your visitors do.
Open this page full screen
Heads up: the forms in these frames are real. Sending one creates a real contact, and the checkout takes a real payment.
The 48-hour bonus
For 48 hours after each live training, the sales page shows the bonus: one private 1:1 with Kristen or Jen. It opens and closes on its own, with the closing time filled in.
03 / Emails and texts
Every message knows where each person stands.
Reminders bring people to the webinar. After it, people who attended and people who missed it get different follow-ups. A purchase stops the selling and starts the member emails.
- Downloads the Stuck Case ChecklistThe checklist arrives by email
- Gets four nurture emailsYear-round, until they register
- Registers for the webinarThe page shows the next session date
- Before the sessionGets four reminder emails and four textsTexts go to people who agreed to texts
- Did they attend?YesGets the attendee follow-upsNoGets the replay for 48 hours
- Over the next 11 daysGets the post-webinar emails and textsNine emails and three texts in all
- Joined within 48 hours, or paid in full?YesMarked for the bonus 1:1NoJoins without the 1:1
- Becomes a memberMarketing emails stop and the welcome emails start
The two tracks
Track 1 · Before the webinar
Reminders that bring them in
Everyone who registers gets four reminder emails, timed to the session. People who agreed to texts also get four texts. Three of the emails are below.
- On sign-upConfirmation
- Day beforeTomorrow
- Session dayToday and one hour
- 10 minutesLast text
The texts
On sign-up
Kristen & Jen here - you're registered for Master the Root, Change the Outcome on {webinar date} at {webinar time}. Link: {session link} Reply STOP to opt out.
Day before
Tomorrow at {webinar time} - Master the Root, Change the Outcome. One real case, start to finish. {session link}
One hour before
One hour. Grab a notebook - you'll want to sketch the sequence as we build it. {session link}
10 minutes before
Starting in 10. Come in early if you can. {session link}
Track 2 · After the webinar
Follow-ups that know who came
Nine emails and three texts start on their own after each webinar. People who missed it get the replay. A purchase takes anyone out of this track. Three of the emails are below.
- Same dayReplay or recap
- Days one and twoDoubts answered
- Days four to 11Last notes
- JoinsMember emails
The texts
Same day · Missed it
Missed it - no problem. Replay is up for 48 hours: {replay link}
Day one · Replay sent
Replay from {session date} comes down tomorrow - and so does the private 1:1: {replay link}
Day two · Last call
2 hours left on the private 1:1 for joining Root Cause Mastery. {join link}
04 / The member area
A member area in your brand.
A purchase opens the course and the Member Community. Every course, module and lesson has a cover image in your brand colors.
Root Cause Mastery
The main course, open to every member.
Welcome and onboarding
Opens at purchase, with the welcome and first-week emails.
The RCM Toolkit
Opens at purchase.
Part 1
Opened on Thursday, November 12.
Part 2
Opened on Thursday, November 12.
The Founder's Table
A bonus course for everyone who joined before noon on Thursday, November 12, with the six Practice Build Assistant lessons.
05 / Under the hood
Built to run every month without you rebuilding it.
One form sets the date
Your webinar dates form sets the next session. The registration page and the webinar emails update from it, and registrations clear after each webinar.
Every contact tracked
An eight-stage pipeline follows each contact from lead to member. Each registrant and attendee is tagged with their webinar date.
A purchase stops the selling
Buying removes the person from every marketing sequence and starts the member emails.
Payments that manage access
Payments go to your Stripe account. A failed or cancelled payment updates access on its own.
Texts approved
The phone carriers approved your texting registration on November 3, so reminders and follow-ups send as texts too.
Emails in your brand
Emails send as Root Cause Mastery from an authenticated domain. The receipt, sign-in and course access emails use your design.